Postscript // Commercial Interior & Branding Photography
The branding superstars over at LA's Herman-Scheer tapped me to photograph the opening of Postscript, a curated market and cafe hailed as "the Erewhon of San Francisco." Creative direction was to honor the airy and linear design of the store, using strong lines and one-point perspective anchored by the custom woodwork and beautiful architecture of the space.
Our shoot day was blessed with a rare, sunny SF summer day and we hustled to capture the many offerings of the specialty market -- from live coffee roasting to drool worthy-salads, shelves of gourmet goods to one-of-a-kind local bouquets.
Grateful to the exceptional folks at HS for the opportunity, and to the kind and patient staff for putting up with us amid a busy soft-opening week!
Producer: Jonny Edwards
Art Director: Adam Brown
Brand Designer: Rachel Topf
Photo Assistant: Caitlin Beyer